Cruzen Outdoor sells phone holders in a competitive eCommerce vertical — every dollar of Facebook ad spend was being measured against tight margins, and the existing funnel wasn't converting the traffic the ads were driving.
We overhauled the ad strategy, redesigned the site for higher conversion on the same traffic, deployed an abandoned cart sequence to recover the leak between add-to-cart and purchase, and stood up a tripwire funnel with one-click upsells to maximize AOV.
Result: significantly improved ROAS on the same ad spend, recovered revenue from carts that previously died on the page, and higher average order value through post-purchase upsells.
"Three weeks in, our Facebook ROAS was unrecognizable. The abandoned-cart sequence alone paid for the engagement in the first 30 days."— Cruzen Outdoor Team, DTC eCommerce
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
