Lauren had several products (courses, music, storefront) all living on the same site, but the UX wasn't accommodating the catalog growth. New courses were getting buried; conversion was inconsistent across product types; SEO traffic was flat despite high-quality content.
The OS approach: Knowledge Base + Surface (L03 + L05). We built the ICP-segmented site architecture (beginners vs. intermediates vs. advanced) and the SEO keyword research that compounds organic traffic. The work is more about Information Architecture and signal-rich content than fancy funnels.
The site was rebuilt around skill-level segmentation — beginners no longer have to wade through advanced material; advanced players don't see beginner offers. Each segment has its own discovery path.
SEO keyword research drove dozens of intent-matched landing pages, each targeting specific guitar-learning queries. Organic search now compounds month-over-month rather than staying flat.
SEO-optimized course landing pages each targeting specific skill-level queries ("how to play barre chords," "fingerstyle for beginners," etc.). Each page converts to the relevant course with appropriate-level offers. Organic search becomes a compounding asset rather than a flat baseline.
"AutomateScale didn't just redesign my site — they built a content engine that grows traffic without me producing more content."— Lauren Bateman, Online Guitar Instructor
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
