Peach Care

What we shipped

Peach Care had a great product but a fragmented digital experience — Shopify on one side, email tools on another, no unified automation layer connecting them. Customer journeys were leaking value at every stage from awareness to repeat purchase.

We built the eCommerce funnel architecture and tightly integrated it with Shopify so every event — view, add-to-cart, purchase, cancel — triggers the right next touch. Split-tested traffic across funnel variants to optimize for revenue per visitor.

Result: a fully automated, integrated eCommerce funnel running across post-purchase, upsell, abandoned cart, and long-term nurture sequences — all from one source of truth.

"The eCommerce funnel is fully automated now and integrated with Shopify. We don't have to think about the operational layer — it just runs."

— Peach Care Team, DTC · Wellness