How it works
The mechanism, in 4 layers.
Data ingested
Form submission, page context, UTM parameters, referrer, behavioral signals from the visit (time on page, scroll depth, prior visits)
Real-time enrichment
Clearbit / Apollo enrichment appends company size, role, tech stack, revenue tier, intent score within 800ms of submission
Decision logic
ICP score = weighted sum of (firmographic fit + behavioral signal + UTM intent + enrichment confidence). Threshold-based routing to fast-track, nurture, or exclusion
Escalation
On ICP score ≥ 85 + intent signal ≥ 70: route directly to Booking Agent with priority flag. Below threshold: route to Email Nurturer with appropriate segment.