Clean Bowl Club NYC had product-market fit on the meal side, but the email program was nurturing without converting. Visitors were entering the list, getting newsletter-style emails, and ghosting before becoming customers. The funnel for fresh leads was leaky at the email-to-purchase transition specifically.
The OS approach: rather than rewrite individual emails (the surface fix), we restructured the Active Campaign architecture (L01 Infrastructure) and overlaid agent-driven behavioral routing (L04 Agent Layer). Decisions about which next-touch each subscriber gets are now made by intent signals, not calendar drips.
The fresh-lead funnel was rebuilt from quiz to confirmation page. The Active Campaign sequences were restructured around behavioral triggers rather than time-based drips — a visitor who clicks a product link gets one path; a visitor who abandons cart gets another.
The lead-generation tool gives prospects a "best food for your dog" recommendation in 60 seconds, capturing email along the way without feeling like a gate. That single tool became the highest-volume lead source.
New customers entering the funnel are auto-routed through a Capture Agent that scores ICP fit (dog size, dietary needs, location). Buyers see a fast-track upsell flow; browsers go into a quiz-led nurture that pre-sells the offer before they hit the cart.
"The email-to-customer conversion is in a different universe than before. The quiz tool alone became our top lead channel within 30 days."— Clean Bowl Club Team, DTC · Fresh dog food
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
