Chad Mureta

The challenge

Chad had built a bootcamp model that worked when he was in the room — but didn't scale. He needed to convert the same content and outcome into a course on Kajabi that could run evergreen, with the conversion mechanics, email sequences, and upsell ladder all built around it.

The OS approach

The OS approach: SOP-driven evergreen-course pattern (L02). The bootcamp content had to be restructured for asynchronous delivery without losing the urgency that made it work live. Kajabi as the platform; GHL + Make as the automation fabric; email sequences engineered to keep the energy of a live cohort without the live cohort.

What we built

Chad's bootcamp content was successfully converted into a Kajabi-based evergreen course that maintains the engagement of the live model. The email sequences create artificial milestones that drive completion rates higher than typical async courses.

The course now runs without Chad's active involvement — meaning the bootcamp methodology continues to ship value (and revenue) without requiring his time on every cohort.

The evergreen mechanic

The bootcamp content was restructured into modules optimized for async delivery on Kajabi. Email sequences carry the energy of a cohort by creating artificial milestones (week 1 check-in, week 2 results, etc.) without requiring Chad to be live. Upsell offers fire at peak engagement moments inside the course.

"Palmer is amazing to work with. He knows technology and online marketing inside out, and stays current with everything. The evergreen course runs without me — exactly what we needed."

— Chad Mureta, Author · "App Empire" · Serial App Founder