Matteo had the expertise — years of teaching video delivery and on-camera communication. What he didn't have was the commercial wrapper: no funnel, no checkout, no upsell, no automated nurture. He had a brand identity but no infrastructure to monetize it.
The OS approach: Full Surface Layer build (L05) anchored on the SOP layer (L02). We applied the documented course-business pattern: lead magnet funnel → guide → optimized checkout → one-click upsell → website redesign → automation. Each piece reusable; the combination tailored to Matteo's ICP.
LabofGrowth went from idea to shipping business in the engagement window. The lead magnet funnel pulls in content creators looking to improve their on-camera presence. The course delivers the substance. The upsell extends LTV.
Matteo now has a fully functional web business he didn't have before — not just a course, but the funnel architecture, automation, and infrastructure that lets the business run without him manually executing each step.
The lead-magnet funnel + guide turns content-creator searches into newsletter subscribers, then routes them through a 7-touch nurture into the optimized checkout. Post-purchase, the one-click upsell captures the second product without friction. The whole thing runs as one continuous experience.
"LabofGrowth tapped Adam to help put together a digital course. I now have a fully functional web business shipping real revenue."— Matteo Franco, Founder · LabofGrowth
"Adam is very skilled and knowledgable and was a tremendous help in getting us setup and going."
"Adam is very skilled and knowledgable and was a tremendous help in getting us setup and going."
"It was a real pleasure working with Adam. We were able to set up a complete sales system with his help. We will use again for our next project."
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
