Beth Kirby is a serious creative — photography, brand building, education across multiple revenue streams. The challenge was tying it all together: a brand that scales across product types, a funnel that converts visitors regardless of which stream they came in through, and a course architecture that does real teaching, not just templates.
The OS approach: Knowledge Base + Surface (L03 + L05). The work required deep understanding of Beth's brand voice — she's been the brand for a decade — and the funnel needed to feel like her, not like a marketing template. KB-heavy engagement.
The funnel architecture supports multiple revenue streams without forcing visitors into a one-size-fits-all path. Each stream — photography, courses, products — has its own conversion path that still feels like the same brand.
The course funnels convert without losing Beth's voice — a hard balance to strike when generic course templates dominate the space.
Brand-aligned funnel architecture across multiple revenue streams. Course funnels that convert without losing the voice. Email sequences that read like Beth wrote them. The OS executes; the voice stays hers.
"This freelancer is top-notch in his craft. The best I've worked with in his industry. Adam's attention to detail and out-of-the-box thinking on funnels is rare."— Beth Kirby, Photographer · Brand Builder
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
