Clean Bowl Club NYC had product-market fit on the meal side, but the email program was nurturing without converting. Visitors were entering the list, getting newsletter-style emails, and ghosting before becoming customers. The funnel for fresh leads was leaky at the email-to-purchase transition specifically.
The OS approach: rather than rewrite individual emails (the surface fix), we restructured the Active Campaign architecture (L01 Infrastructure) and overlaid agent-driven behavioral routing (L04 Agent Layer). Decisions about which next-touch each subscriber gets are now made by intent signals, not calendar drips.
The fresh-lead funnel was rebuilt from quiz to confirmation page. The Active Campaign sequences were restructured around behavioral triggers rather than time-based drips — a visitor who clicks a product link gets one path; a visitor who abandons cart gets another.
The lead-generation tool gives prospects a "best food for your dog" recommendation in 60 seconds, capturing email along the way without feeling like a gate. That single tool became the highest-volume lead source.
New customers entering the funnel are auto-routed through a Capture Agent that scores ICP fit (dog size, dietary needs, location). Buyers see a fast-track upsell flow; browsers go into a quiz-led nurture that pre-sells the offer before they hit the cart.
"The email-to-customer conversion is in a different universe than before. The quiz tool alone became our top lead channel within 30 days."— Clean Bowl Club Team, DTC · Fresh dog food
"thanks for creating a great funnel for me :)"
"thanks for creating a great funnel for me :)"
"Adam provided great value during our consult. It was clear his experience and reputation are for very good reason. Looking forward to working further with him on our funnel. Thanks, Adam!"
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
